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Find Better Agencies Blog
- Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth May 24, 2013 Mark Sneider
- How Not To Fail at an Agency-Client Relationship May 8, 2013 Mark Sneider
- Five Steps to a Better Ad Agency Search May 6, 2013 Mark Sneider
- Our Agency Search Process April 24, 2013 Mark Sneider
- Can Digital Only Firms Survive? April 22, 2013 Mark Sneider
- Marketer and Agency Outlook for the Balance of 2013 April 17, 2013 Mark Sneider
- Digital Marketing: No Surprise, But Are You Ready? April 15, 2013 Mark Sneider
Finding a Better Agency: Domain Chandon
Chandon was looking for a full service Agency to manage their $2M account. They had been trying to manage a number of different Agency relationships (different areas of expertise) and they were finding that all of their time was being consumed by this management effort.
Read MoreFinding a Better Agency: GoToMeeting (Citrix)
Citrix On-Line, the parent company of GoToMeeting, was looking for a digital media planning and buying firm to manage their $20M account. They had long been represented by one of the larger global media firms and felt like they weren’t getting the attention or performance from their media buys that they needed/expected from their Agency.
Read MoreFinding a Better Agency: Jack in the Box
Jack in the Box was working with a lead agency that could not effectively translate their popular “Jack” character into the social and digital space. They had every intention on maintaining their relationship with their lead agency Secret Weapon Marketing, but felt that they needed a strong digital firm that could help them play smarter [...]
Read MoreFinding a Better Agency: The Chicago Fire
The MLS team, The Chicago Fire, was in search of an event/experiential agency to help it better connect with its core demo: males ages 18-34. While interest in the team was strong, the team at the Fire felt that outside their core group of enthusiasts, the brand was as much a part of the lives [...]
Read MoreFinding a Better Agency: Middle Atlantic Products
Middle Atlantic Products is a global manufacturer and marketer of cabinetry for audio visual equipment. They market to installers and distributors throughout the U.S. and throughout the world. Middle Atlantic had a relatively small budget ($750k) and had historically managed most of its creative work internally. This was the first time they had ever actively [...]
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