The “ASF” Blog
- Agency Search: One Thing They Forgot – Neutrality May 18, 2012 Mark Sneider
- Agency Search: 12 Ways to Push Social to the Next Level May 14, 2012 Mark Sneider
- Marketers: 90% of Brand Conversations are Happening Offline May 10, 2012 Mark Sneider
- Turn Your RFIs into RFTs (request for thinking) May 10, 2012 Mark Sneider
- Feedback – It’s Painful – But Beneficial May 4, 2012 Mark Sneider
- Specialize in Something New and Hot…and You’ll Perish May 4, 2012 Mark Sneider
- Agency Search: When Apples are Just Apples for Eating April 25, 2012 Mark Sneider
Searches in Progress/Recently Completed
Global Manufacturer of Computers and Peripherals This global manufacturer of computers and peripherals needed a new Agency to manage their global promotional marketing campaigns. Very specific requirements were set forth, including global marketing/promotion expertise. RSW/AgencySearch initially presented three agencies for the client’s consideration. The list was narrowed to two, with each presenting a proposal to [...]
Read MoreNissan Leaf
Situation/Background Nissan was looking for an Agency to manage a component of their new Nissan Leaf launch (their first major play in the electric car market) and approached RSW/AgencySearch with narrowly focused parameters. Nissan performed some of their own searching prior to reaching out, and desired to continue searching while RSW/AgencySearch also engaged in the [...]
Read MoreGoToMyPC/GoToMeeting
Situation/Background Citrix On-Line, the parent company, was looking for a digital media planning and buying firm to manage their $20M account. They had long been represented by one of the larger global media firms and felt they weren’t getting the attention or performance from their media buys that they needed/expected from their Agency. Search Requirements [...]
Read MoreDomaine Chandon
Situation/Background Chandon was looking for a full service Agency to manage their $2M account. They managed a number of different Agency relationships (different areas of expertise) and found all of their time consumed by this management effort. They also had a very hard time managing the brand’s equities/standards across these different Agency firms. They needed [...]
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