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Agency Search Consultants
Tombras Wins Big with Glanbia Sports Nutrition

RSW/AgencySearch helped lead the search process for Glanbia, one of the Nation’s leading sports nutrition companies.

15 agencies were initially reviewed with 7 ultimately receiving the RFI. 3 agencies presented at Glanbia’s HQ in Chicago and ultimately Tombras out of Knoxville was selected.

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RSW/AgencySearch Helps illy Café Select Barefoot as Digital AOR

illy Café selects Barefoot Proximity as their new lead digital agency.  RSW/AgencySearch managed the successful search.

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Sneider Speaks at Ad Age Event

Ad Age invited RSW/AgencySearch Owner & President, Mark Sneider (far right), to participate in a panel discussion on agency new business at the Ad Age Small Agency Conference in Boston.

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Cramer-Krasselt Selected to Lead Mariano’s

Mariano’s names Cramer-Krasselt lead agency to head up major campaign launch for brand.  RSW/AgencySearch handled the search.

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Tension Mounts Between Marketers and Agencies

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Survey finds brands want shops to know more while paying them less

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Marketers reveal their biggest concerns

In RSW/AgencySearch’s latest report, Marketers reveal their biggest concerns about marketing agencies today:   Their lack of focus on meaningful key performance indicators (KPIs) and their lack of foundation in analytics.

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What’s the Most Dangerous Job at an Agency?

New business chiefs deal with a lot of stress and a short shelf life.

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Mark Sneider Speaks at Global Agency Conference on How to Avoid Marketing Extinction

Magnet Global Meeting Gets a Look into Future of the Marketing Agency Business

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Mark Sneider Speaks at Annual MCAN Agency New Business Meeting

While most marketing agencies are great at helping their clients market and sell their business, many do a poor job treating themselves the same way.

That was the message Mark Sneider, Owner/President of RSW/US, the nation’s #1 outsourced lead generation/business development firm for marketing agencies, shared with the members of MCAN at this year’s annual meeting in Milwaukee.

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If you think the prospects for agencies are challenging right now, look ahead five years.

The most cynical marketers predicted the agency world will become very niche, nonexistent or extinct, and an agency executive even admitted that future shops will be in disarray.

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This year, like the three years past, RSW/US and RSW/AgencySearch joined forces with the international aid organization Soles4Souls to help change the world one pair at a time for the 300 million children in the world without shoes.

The difference between this year and year’s past, is that this year the company raised more shoes than nearly all three prior years combined. 2,000 in total.

How did they do it?

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Advertising Industry thought leaders ask questions of agencies about pricing models, social media, and new business- among other topics.  Good view into the thinking and perspective of agencies.

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