About Us

Mark Sneider

Owner & President

Mark Sneider is a 25 year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark earned his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Mark obtained his undergraduate degree in Marketing from Miami of Ohio.

Sneider started his career serving clients at DDB Needham in Chicago prior to attending Kellogg. Prior to starting RSW/US, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson, Andrew Jergens, and O-Cedar Brands.

Sneider has been invited to speak at numerous Agency events and network conferences including the 4A’s, TAAN, and MCAN.  Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes.

When not working, Mark coaches select soccer, teaches Sunday school, and runs. Mark is married and has three teenage children.

Carolyn Parker

Director of Marketing Communication & Analytics

Carolyn earned her Master of Fine Arts degree in photography and printmaking in the early 80s from the University of California, Irvine (she also attended the Art Academy of Cincinnati when it was affiliated with the Cincinnati Art Museum and received her undergraduate degree from Wright State University in Dayton, Ohio). For the past 15+ years, she has digital trends in art + technology. She’s worked in ad agencies (R&R Partners) and corporations (Motorola, Procter & Gamble) as well as in her own freelance business, time permitting. She combines a passion for detail and analytics with innovative design, communications, and marketing.

As Director of Communications + Analytics, she manages the email program within the overall client communication strategies – from writing to design to programming. Carolyn also manages the reporting and quality assurance of email campaigns, providing recommendations and optimizing to ensure prospect engagement.

She’s an identical twin and has two younger identical twin sisters, and has hiked many challenging trails, including the Grand Canyon. Lately, she stays pretty close to home, enjoying the company of her partner, Robert, of 12 years; her two border collies; and her immediate family.

Jennifer Andrew

Director of Program Communications

After graduating from Northern Kentucky University in 1993, Jennifer Andrew worked most in computer database management, process refinement and project management. Prior to joining RSW/US, Jennifer worked for ASAP Event Advertising, an outdoor and event management group. Her process experience has proved a great asset in improving our list development functions. Her client management successes have aligned nicely with the RSW/US mantra of working to add value to our agency client’s experience.

Jennifer is currently raising her son of 2.5 years in a full household of 4 generations, which leads to many interesting conversations on different life experiences. When not working, Jennifer enjoys spending time in the great outdoors. Most of all, she loves hearing her son laugh and watching him accomplish something new.