Spotlight
RSW/AGENCYSEARCH – 2012 Marketer and Agency Look Forward
Mark Sneider, Owner/President of RSW/AgencySearch discusses some of the challenges marketers will likely face as they head into 2012, as well as counsel on how to manage a search.
The "ASF" Blog
Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up. Marketers had little say, and in the end what they were bringing to the table wasn’t so unique that a retailer couldn’t say to a marketer: […]
We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to the places they need to be. In a recent postby digital strategist Mark Smiciklas, he […]
How Agencies Need to Operate
Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. His presentation centered on the need for agencies to recognize what Marketer […]
