Spotlight
RSW/AGENCYSEARCH – 2012 Marketer and Agency Look Forward
Mark Sneider, Owner/President of RSW/AgencySearch discusses some of the challenges marketers will likely face as they head into 2012, as well as counsel on how to manage a search.
The "ASF" Blog
Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically calling out issues related to the following: Transp […]
Frustrated with the same old from your agency? Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way? “Likes” are good, but they aren’t a conversation. In last week’s WOMMA conference (and in the attached article on the 12 Key [ […]
Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100′s of digital marketing agency attendees as they told them that their little world of the big digital space is only one small part […]
