Finding Better Agencies Blog
Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get in the way of that relationship from both the agency and client side. The ar […]
Nothing worse than a failing agency-client relationship. Just like a good marriage, a good agency-client relationship requires time, hard work, and sacrifice. Here are 7 things you can do to insure that the once was great agency relationship stays that way well into your tenure as a marketer: 1. Communicate. Something’ […]
If you decide it’s time to look for a new agency, and you decide you want to try it on your own (again), here are five steps to better ad agency search that can help make it easier, smoother, and more productive in the long-run: #1 Gain alignment from all members impacted by the ad agency […]



